Sponsorship Information
There are nearly a half-million registered boats in South Carolina, according to statistics from the S.C. Department of Natural Resources. That translates to a huge audience of boat owners, would-be owners, and people who just like being out on the water.
These are the consumers who will fill the Charleston Area Convention Center for the 32nd Annual Charleston Boat Show January 27-29, 2012.
Here’s a quick snapshot of the boat show audience:
• 48% have annual household incomes of $91,000 or more
• 71% have household incomes over $60,000
• 60% are married
• 21% are aged 33-43; 31% are 44-54
• 70% are current boat owners
Source: JBM & Associates’ On-Site Surveys
Because The Charleston Boat Show takes place in January, during the boating off-season, attendees use it as an opportunity to plan their warm-weather activities and upgrade their boats and gear.
Most come to the show with their families or friends and spend the entire day looking at the new models, shopping for boats and accessories, watching demonstrations, participating in workshops, talking with vendors, and enjoying the camaraderie with fellow boaters.
It’s the perfect time and place to showcase what you have to offer – and to sell to consumers who are ready to buy.
The Charleston Boat Show – it’s where the Lowcountry’s boating season begins.
Why become a sponsor for The Charleston Boat Show?
By sponsoring the show, your company has the opportunity to:
• Heighten your visibility among Lowcountry boating enthusiasts and their families
• Build brand awareness via an intense multi-media campaign utilizing direct mail, outdoor advertising, television, radio, print, internet marketing and
social media
• Meet face-to-face with thousands of potential customers
• Showcase your marine-related products and services
• Strengthen your market position and gain an edge on your competition
• Generate multiple business leads in a short period of time
• Network with hundreds of show exhibitors
What kinds of sponsorships are available?
Sponsorship levels for The Charleston Boat Show include:
• Presenting Sponsor (Limited to one)
• Corporate Sponsor (Limited to 3)
• Associate Sponsor (Limited to 4)
• Supplier Sponsor (Unlimited)
What special benefits do I receive as a sponsor?
Benefits vary with the level of sponsorships, with top sponsors receiving prime exhibit space, banners, logos on advertising, ads in the program, use of the show data base, free tickets, parking passes and many more perks.
All sponsors receive extensive promotional coverage including:
• Logos in ads, show programs, posters, show website, e-mail blasts and other collateral
• Mentions in press releases to local and national media
• Mention as sponsor in frequent PA announcements during show
• Logo on show website with link to sponsor’s website
• Opportunity to hang banner in the exhibit hall
• Opportunity to distribute promotional items to attendees
Sponsors may also opt to host special activities and dedicated areas throughout the show, including the Coastal Fishing Expo and the exhibitor dinner.
Boat Show Targets Major Multimedia Marketing to Mariners
JBM & Associates has more than 20 years of event management experience, with an emphasis on consumer show production. We have a proven track record of planning and implementing highly effective marketing and promotional strategies, which we will put into action to fill the Charleston Area Convention Center with your potential customers. JBM has hired the same agency, Adstrategies, Inc., that handles the marketing for the Miami International Boat Show and 38 other boat shows across the country as an extension of our marketing team to help grow The Charleston Boat Show.
Our marketing plan for The Charleston Boat Show is an extensive, multi-media marketing campaign which includes:
• Show program which will be inserted into a publication and distributed to all attendees at the gate
• Television
• Radio
• Newspaper and other print advertising
• Direct mail
• Outdoor advertising
• Other print collateral such as programs, postcards and posters
• Public relations
• E-communications
• Social networking
We encourage our exhibitors to offer demonstrations, contests, giveaways and other interactive activities which will attract attendees to their booths, help sell their products and create an exciting show experience.
For even greater exposure, exhibitors have the opportunity to sponsor special activities and dedicated areas throughout the show, including the Coastal Fishing Show and the exhibitor dinner.
JBM & Associates has formed partnerships with local media to create promotions which call attention to our shows and raise money and awareness for area charities.
Our goals are to attract an exceptional, boat-loving audience to The Charleston Boat Show and to provide a strong return on investment for our exhibitors.
For information on available sponsorships, investments and benefits for The 2012 Charleston Boat Show, contact Sales Manager Jennifer Minnich at Jen@JBMShows.com or call 864-250-9713.